Born and raised in Southern California, I fell in love with the culture of surf, skate, and street. With this up bringing, I saw a trout scene fit within our SoCal fishing community. In 2017, I created and launched SoCal Trout Cartel as a YouTube fishing channel and merch line. The way we have fished for trout in the SoCal region has now been expanding globally as a trout fishing tactic. Our website is your source for ultralight trout fishing tackle and merch. The tackle we offer is tried and true, and proven to get you hooked into Trophy Trout.